Apollo.io capabilities

Apollo surfaces intent data showing which companies are actively researching topics relevant to a seller's product, enabling reps to prioritize outreach to in-market buyers.

Apollo integrates with Salesforce and HubSpot to sync contacts, accounts, activities, and sequence data bidirectionally, keeping the CRM of record up to date without manual entry.

Apollo provides access to a database of 230M+ verified contacts and 30M+ companies, enabling sales teams to find and target prospects without building lists manually.

Apollo records and transcribes sales calls, then uses AI to generate call summaries, extract action items, and surface coaching insights for managers reviewing rep performance.

Apollo lets sales teams build automated outreach sequences combining email, phone calls, and LinkedIn touches, with AI assistance to generate and personalize messages at scale.

Apollo identifies anonymous website visitors, enriches inbound form submissions with firmographic data, and routes qualified leads to the right rep instantly using built-in scheduling.

Apollo offers a free Starter plan plus paid tiers (Basic, Professional, Organization) billed annually or monthly, gated by export credits and feature access rather than seat count.

Apollo's workflow engine automates repetitive sales tasks such as enrolling new leads into sequences, updating CRM fields, assigning owners, and triggering alerts based on prospect behavior or data changes.