Backstory capabilities
7 mapped capabilities, each graded and dated. The map shows what Backstory can do; the audit shows whether it’s worth consolidating — and a guide shows how to move.
Capabilities
Automatic activity capture
provisionalverified ~2 months agoAutomatically logs all customer-facing communications — emails, meetings, calls, and chat messages — without requiring manual data entry from sales reps.
CRM integrations
provisionalverified ~2 months agoConnects to Salesforce, Microsoft Dynamics, and Oracle CRM to automatically write captured activity back to records and to read pipeline data for analysis.
Deal risk detection
provisionalverified ~2 months agoIdentifies at-risk deals before they slip by analyzing engagement patterns, stakeholder coverage, and communication gaps across captured activity.
Historical deal analysis
provisionalverified ~2 months agoAnalyzes up to two years of historical activity data to surface patterns from past won and lost deals that inform current opportunity strategy.
Pipeline health monitoring
provisionalverified ~2 months agoProvides real-time visibility into the health of the entire sales pipeline by mapping field activity to open opportunities and surfacing deals losing momentum.
Plans and pricing
provisionalverified 26 days agoBackstory is an enterprise-focused platform sold through demo-led sales; no self-serve pricing tiers are published on the website.
Security and compliance
provisionalverified ~2 months agoProvides enterprise-grade security with SOC 2 Type 2, ISO 27001, GDPR, and CCPA compliance, with all customer data encrypted at rest and in transit.