Backstory capabilities
7 mapped capabilities, each graded and dated. The map shows what Backstory can do; the audit shows whether it’s worth consolidating — and a guide shows how to move.
Capabilities
Automatic activity capture
provisionalverified ~4 months agoAutomatically logs all customer-facing communications — emails, meetings, calls, and chat messages — without requiring manual data entry from sales reps.
CRM integrations
provisionalverified ~4 months agoConnects to Salesforce, Microsoft Dynamics, and Oracle CRM to automatically write captured activity back to records and to read pipeline data for analysis.
Deal risk detection
provisionalverified ~4 months agoIdentifies at-risk deals before they slip by analyzing engagement patterns, stakeholder coverage, and communication gaps across captured activity.
Historical deal analysis
provisionalverified ~4 months agoAnalyzes up to two years of historical activity data to surface patterns from past won and lost deals that inform current opportunity strategy.
Pipeline health monitoring
provisionalverified ~4 months agoProvides real-time visibility into the health of the entire sales pipeline by mapping field activity to open opportunities and surfacing deals losing momentum.
Plans and pricing
provisionalverified ~3 months agoBackstory is an enterprise-focused platform sold through demo-led sales; no self-serve pricing tiers are published on the website.
Security and compliance
provisionalverified ~4 months agoProvides enterprise-grade security with SOC 2 Type 2, ISO 27001, GDPR, and CCPA compliance, with all customer data encrypted at rest and in transit.