Clay capabilities

Claygent is Clay's built-in AI agent that browses the web, navigates databases, and fills in research fields that structured data providers cannot cover — such as reading a company blog to extract a value proposition.

Clay automatically pushes enriched contact and account data back to connected CRM systems on a recurring basis, keeping records current without manual export/import.

Clay includes a native email sequencing tool (Clay Sequencer) that lets users send personalized outbound campaigns directly from enriched table data, without exporting to a separate tool.

Clay connects to 150+ data providers, CRMs, email tools, ad platforms, AI services, and data warehouses through a native integration marketplace, enabling teams to build end-to-end GTM workflows in one place.

Clay monitors buying signals — job changes, web intent, funding events, and technographic changes — and uses them to trigger enrichment or outreach workflows automatically.

Clay offers four tiers — Free, Launch, Growth, and Enterprise — priced on a combination of monthly Actions (workflow runs) and Data Credits (enrichment results), with unlimited seats on all plans.

Clay queries 150+ data providers in sequence to enrich contact and company records, using the next provider only when a previous one returns no result, maximizing coverage while minimizing cost.