Lately capabilities

Automatically schedules and publishes social posts at AI-determined optimal times based on historical audience engagement patterns.

Builds a personalized AI voice model that replicates a brand's or individual's distinctive tone and messaging style, and continuously improves through user feedback.

Generates individualized, on-brand social content for each employee to share from their personal accounts, amplifying brand reach through the collective employee network.

Connects Lately with major CRM, marketing automation, social media management, and writing-assist platforms so content and data flow between existing tools.

Converts existing long-form assets such as blog posts, whitepapers, podcasts, webinars, and videos into dozens of platform-specific social media posts automatically.

Provides analytics that reveal which content, word choices, and messaging patterns drive the most engagement, feeding results back into the AI to improve future content.

Lately offers three paid tiers — Starter, Growth, and Enterprise — priced per the number of users, social channels, and automation capabilities required.