Lately capabilities
7 mapped capabilities, each graded and dated. The map shows what Lately can do; the audit shows whether it’s worth consolidating — and a guide shows how to move.
Capabilities
AI scheduling and publishing
provisionalverified ~2 months agoAutomatically schedules and publishes social posts at AI-determined optimal times based on historical audience engagement patterns.
AI voice model
provisionalverified ~2 months agoBuilds a personalized AI voice model that replicates a brand's or individual's distinctive tone and messaging style, and continuously improves through user feedback.
Employee advocacy
provisionalverified ~2 months agoGenerates individualized, on-brand social content for each employee to share from their personal accounts, amplifying brand reach through the collective employee network.
Integrations
provisionalverified ~2 months agoConnects Lately with major CRM, marketing automation, social media management, and writing-assist platforms so content and data flow between existing tools.
Longform content repurposing
provisionalverified ~2 months agoConverts existing long-form assets such as blog posts, whitepapers, podcasts, webinars, and videos into dozens of platform-specific social media posts automatically.
Performance analytics
provisionalverified ~2 months agoProvides analytics that reveal which content, word choices, and messaging patterns drive the most engagement, feeding results back into the AI to improve future content.
Plans and pricing
canonicalverified 26 days agoLately offers three paid tiers — Starter, Growth, and Enterprise — priced per the number of users, social channels, and automation capabilities required.