Luma Dream Machine capabilities

Luma exposes Dream Machine's image and video generation through a REST API so the same Ray models available in the app can be driven programmatically. Generation is asynchronous: a request returns an ID, and that ID is polled for status until the asset is ready, or a callback URL receives status updates as the job moves through states such as dreaming, completed, or failed.

Ray3 is positioned by Luma as delivering studio-grade HDR through native high dynamic range color generation, producing vivid high-dynamic-range video from text prompts, SDR images, or SDR video. This is the signature differentiator versus most consumer AI video tools, which output SDR only. Ray3.2 is the current flagship model offering this capability.

Dream Machine bills by a credit system across web tiers: Free (limited credits, 720p, watermarked, non-commercial), Lite ($9.99/mo or $7.99/mo annually, 3,200 credits, 4K upscaled, non-commercial), Plus ($29.99/mo or $23.99/mo annually, 10,000 credits, 4K with HDR, commercial use), Unlimited ($94.99/mo or $75.99/mo annually, 10,000 fast credits plus unlimited Relaxed Mode), and Enterprise (custom, 20,000 credits). Credits are the single currency for generating both images and video, and the per-generation cost varies by model and resolution. Luma's Plus tier and above grant commercial use. Note: lumalabs.ai/pricing now promotes the broader 'Luma' creative-agents platform with Plus/Pro/Ultra tiers at $30/$90/$300/month ($25/$75/$250/month billed yearly; 10,000/40,000/150,000 credits) plus contact-sales Team and Enterprise plans; Dream Machine-specific subscription tiers are found at the Dream Machine support pricing page.

Ray3 Modify (now Modify Video V2) edits and reimagines existing footage while keeping a real human performance at the center of the workflow. Users direct with their physical actions and transform form, environment, and identity while preserving the original motion, emotion, and timing. Common uses include wardrobe swaps, environment changes, relighting, character transformations, and virtual product placement. The feature was announced December 18, 2025 and remains current as of 2026-06-14.

Luma Dream Machine generates short cinematic video clips from a text prompt, from a still image, or from text plus an image as a guiding frame, using the Ray3 model family. Ray3 is described as a reasoning-driven model that can think in concepts and visuals, evaluate its own output, and iterate to deliver better generations in fewer tries. Ray3.2 is the current flagship update, with Ray3.14 (Pi) also available in the credit table.