MarketMuse capabilities

Identifies topics and content clusters that competitors have overlooked or under-covered, surfacing opportunities to capture search traffic by filling gaps the market has missed.

Generates research-backed content outlines for writers, covering structure, related topics, questions to answer, and internal linking suggestions — so writers produce expert-level content rather than copying top competitors.

Designs topic clusters grouping related content around pillar pages and recommends internal links to connect them, helping teams build coherent site architecture that signals topical authority to search engines.

Analyses existing or draft content and provides recommendations on structure, depth, expertise signals, and editorial integrity to improve search performance and topical coverage.

Ranks keywords and topics by how difficult they are to rank for given the specific site's existing authority — unlike generic difficulty scores that are the same for every user.

MarketMuse offers four tiers — Free, Optimize, Research, and Strategy — scaled by query volume, tracked topics, content briefs, strategy documents, users, and brief types available.

Crawls and indexes a site's entire content library so teams can audit existing pages, monitor topic coverage over time, and identify pages to update rather than creating new ones.

Scores a site's topical authority for any subject area and surfaces where existing content gives the site a competitive head-start, enabling teams to prioritise topics they can actually rank for.