Move your team from Lusha to Cognism.
Each person gets a short interview, then a personalized step-by-step guide showing exactly where their saved work, prompts, and projects land in Cognism — and the few things that need a manual step, walked through. You send one invite; nobody becomes the help desk, and nothing in Lusha is changed or cancelled. Want to see where you’re paying for both first? Run the free audit.
Both Cognism and Lusha deliver verified B2B emails and direct-dial phone numbers via a credits model, and both offer a web app plus a Chrome extension for in-browser lookup. To move from Cognism to Lusha: export any saved prospect lists from Cognism (CSV) before cancelling, then re-import them into Lusha's Workspace for enrichment. Install the Lusha Chrome Extension in place of Cognism's and reconnect to LinkedIn prospecting workflows. Note that Cognism charges 1 credit per revealed contact (reusable); Lusha charges separately for email (1 credit) and phone (10 credits), so phone-heavy workflows will burn credits faster on Lusha. To move from Lusha to Cognism: export saved lists from Lusha's Workspace, then upload as a CSV to Cognism for enrichment; replace the Lusha extension with Cognism's Chrome extension.
- Warning: Lusha charges 10 credits for a phone reveal versus 1 credit for an email reveal; teams that prospect heavily by phone will reach their monthly credit cap much faster than on Cognism, which bundles email and phone under a single credit.
- Warning: Cognism credits are fully reusable for the same contact unless their details change; Lusha monthly credits roll over up to 2x the monthly limit but unused credits from prior periods are forfeited, creating a different budget rhythm.
- Warning: Cognism's Standard plan does not include phone-verified Diamond Data numbers; Lusha does not offer an equivalent phone-call-verified premium tier at all, so connect rates on mobile numbers may differ.
Both tools connect to a CRM and enrich existing records with fresh emails, phone numbers, job titles, and firmographic fields. To migrate from Cognism CRM Enrichment to Lusha: disconnect Cognism's CRM connector in your CRM app-marketplace settings, install the Lusha integration for the same CRM (Salesforce, HubSpot, Pipedrive, Bullhorn, Zoho, or monday CRM), and run a bulk enrichment pass to fill any fields Cognism had already populated. Set up Lusha Plays for ongoing new-lead enrichment to replace Cognism's continuous maintenance. To migrate from Lusha to Cognism: remove the Lusha CRM integration, connect Cognism via its native connector (Salesforce, HubSpot, Pipedrive, Dynamics, Bullhorn), and trigger a bulk enrichment run. Note that Cognism CRM Enrichment is currently in beta and priced separately; request a quote before switching.
- Warning: Cognism CRM Enrichment is a separate beta product with custom pricing on top of prospecting seats; it is not included in Standard or Pro plans by default, making the total cost higher than it first appears.
- Warning: Lusha bulk enrichment requires a Professional plan or above; teams on Starter only get per-contact CRM push from the Chrome extension, not automated bulk runs.
- Warning: Cognism supports Microsoft Dynamics natively; Lusha does not list Dynamics as a native integration, so teams using Dynamics would need to use a Zapier or Workato bridge on the Lusha side.
Both Cognism and Lusha market GDPR and CCPA compliance as a core feature, so teams can replace one tool with the other without re-building a compliance program from scratch. Cognism screens all records against Do-Not-Call registries in 15+ territories before surfacing them and maintains a Notified email database for Europe. Lusha states its database is built in accordance with GDPR and CCPA. When switching from Cognism to Lusha: verify that your highest-volume prospecting regions (especially Germany, France, UK) are covered by Lusha's compliance posture before cutover; request Lusha's DPA and any DNC exclusion documentation for those territories. When switching from Lusha to Cognism: confirm that Cognism's Notified email database covers your key European markets, and enable the DNC filter option at search time.
- Warning: Cognism explicitly lists 15+ DNC registries it screens against and names specific countries; Lusha's public docs do not detail which specific DNC registries or territories are covered, making like-for-like compliance verification harder.
- Warning: Cognism's Diamond Data phone-verification layer includes compliance checks against DNC lists as part of the verification pipeline; there is no equivalent active-DNC-screening step documented for Lusha's phone numbers.
- Warning: Lusha does not publicly confirm SOC 2 Type II or equivalent certifications on its marketing pages; enterprise buyers requiring certifications should request evidence directly before committing to a switch.
Both tools integrate with Salesforce, HubSpot, Pipedrive, Salesloft, Outreach, and Bullhorn natively, and both extend to other apps via Zapier. To migrate from Cognism to Lusha: in each connected CRM/sales-engagement tool, revoke Cognism's OAuth permission and install the Lusha connector from the respective app marketplace; reconfigure field mappings for email, phone, job title, and company fields to match what Cognism was writing; test a single push from the Lusha Chrome Extension to verify field alignment before running bulk operations. If you were using Cognism's API or bulk data delivery, evaluate Lusha's REST API and webhook support as replacements. To migrate from Lusha to Cognism: follow the same disconnect-reconnect process; note that Cognism also supports Microsoft Dynamics natively, which Lusha does not.
- Warning: Cognism natively supports Microsoft Dynamics 365; Lusha does not list Dynamics as a native integration, requiring a Zapier or Workato bridge instead.
- Warning: Lusha's integrations-and-api node documents an MCP (Model Context Protocol) connector and native support for Make, n8n, Pipedream, and Workato; Cognism only documents Zapier as a general-purpose bridge, so AI-workflow integrations require more custom work on the Cognism side.
- Warning: Cognism's API requires a prospecting seat; Lusha's API is available on higher-tier plans only. Teams using bulk data delivery from Cognism should confirm whether Lusha's API rate limits and data-format outputs are compatible before switching.
Both platforms surface intent and buying signals to help reps prioritize outreach. In Cognism, signals appear as filters in the list-building interface — sales triggers (funding, hiring, relocations) and Bombora intent topic categories are applied at search time to narrow the prospect pool. In Lusha, buying signals surface within the Workspace alongside contact records and feed into Lusha Plays automated workflows. To move from Cognism to Lusha: re-create your intent-filtered saved searches as Lusha Workspace filters and configure Lusha Plays to trigger outreach sequences when signals fire on target accounts. To move from Lusha to Cognism: recreate account-level signal criteria as Cognism search filters, adding Bombora intent topics if your plan includes that add-on.
- Warning: Cognism's intent layer is powered by Bombora and is an add-on only available on the Pro plan; teams on Standard get trigger events (funding/hiring) but not Bombora topic-level intent scoring.
- Warning: Lusha does not publicly document its intent signal sources or refresh cadence, making it difficult to compare signal freshness or topic coverage directly against Cognism/Bombora.
- Warning: Cognism delivers triggers as real-time list filters; Lusha's signals feed into its Plays automation layer, so the workflow change is more than a data swap — teams need to rebuild outreach triggers in Lusha Plays.
Both Cognism and Lusha offer a web-app search interface where users filter a B2B database by job title, seniority, company size, industry, geography, and other firmographic criteria to build prospect lists. To move from Cognism to Lusha: export saved Cognism lists as CSV, import them into Lusha's Workspace for re-enrichment, then rebuild your filter criteria as Lusha Workspace saved searches. Note that Lusha's Workspace adds a prioritization layer on top of raw list building, surfacing next-step recommendations for each account. To move from Lusha to Cognism: export Lusha lists (CSV), upload to Cognism for enrichment, and re-create your filters in Cognism's list-building interface; you can layer in sales trigger filters (funding, hiring) that go beyond Lusha's standard firmographic filters.
- Warning: Cognism's list-building interface can apply real-time sales trigger filters (funding rounds, hiring sprees, office relocations) directly at search time; Lusha's equivalent buying signals are surfaced in the Workspace but are less granularly filterable in the documented public feature set.
- Warning: Lusha's list export and CRM push consume credits per contact revealed; exporting a large Cognism list to Lusha and re-enriching it at 1 credit per email plus 10 credits per phone can deplete monthly credit allowances quickly.
- Warning: Cognism's Diamond Data filter (phone-verified numbers only) has no direct equivalent in Lusha's filter set, so reps who relied on Diamond-only list slices cannot replicate that quality tier in Lusha.