Move your team from Pictory to Lumen5.
Each person gets a short interview, then a personalized step-by-step guide showing exactly where their saved work, prompts, and projects land in Lumen5 — and the few things that need a manual step, walked through. You send one invite; nobody becomes the help desk, and nothing in Pictory is changed or cancelled. Want to see where you’re paying for both first? Run the free audit.
Both tools offer AI text-to-speech voiceover, background music, and the ability to upload a recorded human voiceover. In Lumen5, select a voice from the built-in AI voice roster in the editor's audio panel, then adjust volume ducking between voiceover and background music tracks. In Pictory, select an AI voice (powered by ElevenLabs, available in 29 languages) in the Audio/Voiceover panel; background music is also available in a music/sound library. Migrating from Lumen5 to Pictory: the AI voice you used will not transfer — audition Pictory's ElevenLabs-powered voices and choose the closest match; if you had uploaded a human voiceover MP4/MP3 in Lumen5, download it from your Lumen5 media uploads and re-upload in Pictory's voiceover panel. Migrating from Pictory to Lumen5: similarly audition Lumen5's voice roster for a close match; previously uploaded human voiceovers can be re-uploaded in Lumen5.
- Warning: Pictory's AI voiceover minutes are capped: 60 min/mo on Starter, 120 on Professional, 240 on Team. Lumen5 does not publish a per-month minute cap in the same way — high-volume producers should verify their Lumen5 plan limits before assuming Pictory can match output volume.
- Warning: Pictory uses ElevenLabs under the hood; Lumen5 uses an unnamed third-party voice technology partner. Voice quality, accent availability, and language support differ between the two rosters — budget time to re-audition voices during migration.
- Warning: Lumen5 supports volume ducking (music behind voiceover) as a UI control; verify Pictory's music/voiceover mixing options match your production standard before committing to the switch.
Both tools have a Brand Kit feature that stores logo, colours, and fonts and applies them consistently across all videos. In Lumen5, admins configure the brand kit in Styling Controls — logo asset, primary/secondary colours, approved font pairings, and intro/outro stingers — which then apply automatically when any new video is created. In Pictory, Brand Kits are set up in the account settings: upload a logo, set brand colours, and choose fonts; these are applied when creating or editing any video in the storyboard editor. Migrating from Lumen5 to Pictory: export or note your Lumen5 brand kit values (hex codes, font names, logo file), download the logo asset from Lumen5 media uploads, and re-enter them in Pictory's Brand Kit settings. Migrating from Pictory to Lumen5: retrieve your hex codes and logo from Pictory's Brand Kit settings and enter them in Lumen5's Styling Controls panel.
- Warning: Lumen5 Business and Enterprise plans support multiple brand kits (for sub-brands or agency clients); Pictory's Brand Kit counts are also tiered (1 on Starter, 5 on Professional, 10 on Team). If you rely on multiple brand kits, confirm your destination plan supports the quantity you need before migrating.
- Warning: Lumen5 includes intro/outro stinger scenes as part of the brand kit; Pictory does not have a direct equivalent for stinger animations — you would need to upload a branded intro/outro video clip as a custom media asset and add it manually to each project.
- Warning: Font availability differs between platforms — if your brand uses a custom or licensed font, verify it is available in Pictory's font library or upload it as a custom font where the platform allows.
Both tools turn a written script or freeform prompt into a full video draft with matched visuals, captions, and narration. In Lumen5, type a prompt or description in the Chat to Video interface; Lumen5 generates a scene sequence with stock footage, captions, and pacing that lands directly in the editor. In Pictory, paste or write a script into the 'Script to Video' flow; Pictory splits it into scenes on a storyboard, auto-matches visuals from its stock library, and adds captions and AI voiceover. Migrating from Lumen5 to Pictory: copy the generated scene text from Lumen5's editor (each scene's copy) and combine into a single script document; paste that into Pictory's Script to Video input and use '[insert product demo]'-style cues to guide visual placement. Migrating from Pictory to Lumen5: export the Pictory script text and enter it into Lumen5's Chat to Video or AI Script Composer. Both outputs are editable scene by scene before render.
- Warning: Lumen5 Chat to Video requires a current paid plan; Pictory Script to Video is available on all paid plans subject to monthly video-minute caps (e.g. 30 min/mo on Starter).
- Warning: Lumen5 generates scene structure from a freeform prompt with no explicit scene-cue syntax; Pictory supports explicit '[insert ...]' cues in the script for visual guidance — users migrating to Pictory can take advantage of this for more control.
- Warning: Neither tool exports a structured project file that imports directly into the other; migrations require copy-pasting script text and re-selecting or re-uploading media assets.
Both tools give access to a licensed stock media library for footage and images, and both allow uploading proprietary media. Lumen5 integrates Shutterstock for stock video and images; users search within the scene editor and have a personal uploads folder per workspace. Pictory integrates Getty Images, Pexels, and Storyblocks for stock visuals, searchable per scene in the storyboard editor; custom footage is uploaded in the media panel. When migrating custom media from Lumen5 to Pictory: download your uploaded footage and images from Lumen5's media uploads section, then re-upload them in Pictory's media manager. Stock footage is not transferable — you will need to re-search Pictory's library for equivalent clips. When migrating from Pictory to Lumen5: the same applies in reverse; re-upload any proprietary footage and re-search the Shutterstock library for stock clips.
- Warning: Lumen5 lower-tier plans use a credit system for Shutterstock assets; Enterprise plans offer broader or unlimited stock access. Pictory's stock access (Getty, Pexels, Storyblocks) is included on paid plans but the exact terms per provider differ — verify asset licensing for commercial use before replacing Shutterstock clips with Pictory stock.
- Warning: Lumen5 requires WebGL in the browser to render editor previews of uploaded media; if your team uses restricted browser environments, test before migrating a high-volume upload workflow.
- Warning: Neither platform exports a project file with embedded media; all proprietary footage must be manually re-downloaded from the source tool and re-uploaded to the destination.
Both tools convert a blog URL or pasted article text into a scene-by-scene video draft. In Lumen5, paste a URL or raw text into the AI Script Composer; it identifies key sentences, maps them to scenes, and auto-selects Shutterstock stock clips per scene. In Pictory, paste the same URL into the 'Article to Video' flow (or use 'Blog to Video'); Pictory extracts key ideas, writes a script, builds a storyboard with Getty/Pexels/Storyblocks visuals, and adds captions automatically. When moving from Lumen5 to Pictory: export your Lumen5 video script as text (copy scene text from the editor), paste it into Pictory's 'Script to Video' or 'Article to Video' input, then swap in any proprietary footage you had uploaded in Lumen5. When moving from Pictory to Lumen5: copy the script Pictory generated, paste into Lumen5's AI Script Composer URL/text field, and reassign any custom footage scene by scene.
- Warning: Lumen5's AI Script Composer is available on paid plans only; the free Community tier has limited access — verify your plan before migrating workflows.
- Warning: Pictory's AI summarization may select different sentences than Lumen5's; expect to review and manually re-approve scene selections when switching tools, especially for content-dense articles.
- Warning: Pictory pulls from Getty Images, Pexels, and Storyblocks; Lumen5 uses Shutterstock. If your workflow depends on specific licensed footage from Shutterstock, you will need to download and re-upload it as custom media in Pictory.